Author: fhbusinessblog

3 reasons of ‘Why learning English?’

3 reasons of ‘Why learning English?’

Do you live in the United States but you don’t know the English language? As immigrants being able to speak and understand English is important and a source of new opportunities. Many people decided to move to this country to improve their lives, dominating the language will help you on the way to success.

  1. Communicate with others: Have you been in a situation where you are trying to say something but you don’t know how and there is not one who speaks your own language? Having the ability to listen, read, write, and speak the language will help you to communicate with the people of this country; you will meet more people and make new friends.
  2. New Job Opportunities: Being able to speak the language will not only help you to communicate with more people but will provide you with new job opportunities. As the Global Marketing increase, companies are looking for more people who can speak English and another language to fulfill the demand of their customers. Even if you run your own business, learning English will qualify for this opportunities and increase your customers.
  3. Prepare to become a Citizen: One of the goals for all US resident should become a Citizen, this will allow you to enjoy of all the rights in this country as a person who was born here. To become a citizen, you should fulfill some requirements and pass a questions test. Unfortunately, this test is only available in English.

Unidos Por Libertad Foundation helps people to receive all these opportunities by providing free English Second Language (ESL) classes to adults (18 and older). If you want to improve your life by learning the language, this is your opportunity. Sign up today! Classes start on August 15, 2018.

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Article Promotion Analyse

USC Rossier School is one of the graduate schools of the University of Southern California and one of the top-ranked online educational institutions. Rossier School is promoting their master program to those who interested in being a K-12 School Counselor. As part of their promoting campaign, they use one single ad in two different posts to promote this service.

 

 

Seascape Principles

  • Principle of Expectations

 

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The principle of expectation declares the value expected by the user what the user really gets. This ad can be displayed to different people, even those that are not graduated. In a way to reduce the effect of the Principle of Expectation in those users who try to enroll in the program without having a Bachelor’s Degree; as you can see, no more of the requirements are presented in the promotion.

 

  • Least Resistance

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This principle is based on how easy an action for the user is. Normally, people have to pass a GRE test before enrolling into a master degree. Adding the ‘No GRE Required’ is a way to catch the attention of the user and share a feeling of simplicity of the program. When the user press the ‘Learn more’ button, not only redirected the user to a page where the user can find more information about the program but also where the user can sign up.

 

  • Attention Principle

 

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In a way to get the attention of the user and call him to action, they added an ‘Act soon’ phrase by telling the user that the deadline to sign up is getting close.

  • Progress Principle

One remark to this campaign is the fact of what product is promoted. Online classes have become more popular among students in the last five years, different universities developed or are in the process of an online program.

Design Analysis

  • Contrast

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Using a yellow background with a black typeface create a great contrast and keep consistency with the black color font used in the USC Rossier logo.

 

  • Lead Lines

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Lines are present in the photo design leading the user to the building in the back, plus the students walking.

 

  • Rule of Thirds

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In the design, the text is aligned to the right vertical line in the rule of thirds. The full-text content is wrapped between the two horizontal lines.

 

Feed My Starving Children – Social Media Brand

Feed My Starving Children – Social Media Brand

Feed My Starving Children (FMSC) is a non-profit organization that helps to children around the world that don’t receive the proper nutrition. This organization uses the donations they receive to buy different kinds of food and use the volunteer’s efforts to package that food. I had had the opportunity to serve a couple of times in this organization and is a great feeling of love and unity.

The FMSC organization no only uses the word to word to spread their message but they use social media also. They use different channels, Facebook, Instagram, Twitter, Flickr, Pinterest, YouTube, and even LinkedIn.

Regardless of which channel FMSC is using, their posts are consistent.

 

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Facebook Page

 

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Twitter Account

 

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Instagram Account

 

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Pinterest Profile

 

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Flickr Profile

 

Analysis

  • Color

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FMSC keeps a simple color scheme mostly based on two different tones of blue. These two color changes or switch to keep contrast and consistency. The dark blue color matches the organization logo. In this ad, the globe is made using the two same colors.

 

  • Consistency

FMSC uses consistency by creating ads for their different channels by adjusting the layout to fulfill the channel requirements. In this example, the same ad is used on Facebook, Twitter, and Instagram. Even when the same image was used on Facebook and Twitter, the ad had to be adjusted for Instagram because of the square image requirement.

 

  • Rule of Thirds

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Most of the image used by the organization use the rule of thirds by placing the people body or face crossing one of the vertical lines in the composition.

 

  • Composition

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One of the purposes of composition is to share a message by the placing of different elements working together. Feed My Starving Childre Organization publish many photos of people smiling and show not only the joy of serving others but the happiness of the people who are benefited from the organization and the volunteers’ efforts.

Personal Manifesto

Our motivation for this social identity is the opportunity to help Hispanic people in the Phoenix, AZ area to become more self-reliance, people.

1- Everyone should communicate properly: Living in the United States it could be a challenge if you don’t know the language. We believe that being able to communicate properly increase people’s opportunities, self-esteem, and desire to improve themselves. Our goal is to make the opportunity to learn English as a second language to these people in a free and effective way so they can start communicating with others fluently. 

2- Everyone should be financial free: In today worlds it’s important to become financially free. This education is not taught when we attend school but provides a release, a peace, and security to people and their families. We believe in the value of family time, being financially free, allows people to spend more time with their loved ones, and less time wondering about the circumstances.

3-  Everyone deserves to receive help: People cannot do all things on their own. We believe in the value of friendship, support, and service. We want all the US residents and non-residents who qualify to become more self-reliance people by becoming a US resident or citizen. The goal is to encourage these people to start their process of becoming a citizen by helping them filling their application and providing Migratory Legal Assistance.

The medium to connect with these peoples will be by the use of images of previous events and invitations to the following classes or workshops. The main channel will use is Facebook. People in the area are connected to this social media channel and it has been working as a spread of information and connect with the audience for the last months.

Reverse Engineer a Social Media Post

Rick Lax is an American author and entertainer from Detroit, Michigan. He uses social media to post videos to spread laughter and entertainment. One of his Facebook Pages is called “Rick Lax has Friends” which goal is patter with other entertainers around the world, to share content, and increase followers.

In January 2018, he posts the following video with the main purpose of increasing followers to his own page and to his friends featuring pages.

 

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Post on Facebook “Rick Lax has Friends” page by Rick Lax

 

The audience for this video is man and woman between 16 and 35 years old who are in a relationship. This audience can feel more related to the video because uses a funny and entertaining way to present a behavior in a relationship. The video offers entertainment and laughs value as an exchange of following. The strategy is to make the user follow the page to watch more funny videos as they become available, so they don’t miss any post.

The way that Rick determinate if the post was successful is by the number of new followers to his own and his friends’ pages. A secondary measurement that will provide a partial successful measurement is by the number of shares. Having the video moving around the social channel, increase the probability of having a new follower.

At this point, this post has 290 million views and 1.5 Million shares.

If you would like to see the video, here’s the link

Airbnb Plus – Social Campaign Analysis

Airbnb Plus – Social Campaign Analysis

Airbnb is a company who operates online marketing and hospitality services to people who are looking for short-term lodging.

Many users use its website to find the perfect private place to stay. In order to thanks its customers and improve its services, Airbnb created the Airbnb Plus Campaign.

What is Airbnb Plus?
It’s a program to offer high-quality homes, equipped with all the essentials to make the guest experience the best. This program uses a selection of high rated hosts where an Airbnb representative verified in person each place to ensure comfort, consistency, and design.

The company created a series of short videos where each video shows and check a simple service that an Airbnb Plus house offer which goal is to increase the people who sign up or rent a place with them.

https://www.airbnb.com/plus

 

Analysis Principles

Value Principle: Airbnb uses each video to show a feature of the program. These videos remark simple things that can make their stay more comfortable and pleasant. These videos make the user think about previous experiences where they didn’t receive these services and increase the desire in them to have a better experience while travel by using the company Plus service.

Least Resistance: By using short, simple, and clear videos to present a single feature of the program, you can keep the user attention and share the full message of the video.

Zeitgeist Principle: Airbnb uses a diversity of people for their videos, they are different size of groups and races, this makes the audience to feel more connected to the video, it provides a more personalized experience.

Improving your Site

Improving your Site

One important thing to do frequently after publishing your site and run your Adwords campaign is improving your website, so your customers can have a better experience and increase your Search Engine Optimization (SEO).

What are the benefits of having a good SEO? Websites with a high SEO are positioning before low SEO websites. When users perform a search engine that contains some of your keywords users will find you before other sites.

Another benefit is low keywords costs. When you own a high SEO site, the rate cost for your keywords will drop down. You will be able to receive more clicks and impressions to your site with the same budget. These two things (better site positioning and low ad costs) will increase your revenue.

Now, you may be interested in owning a high SEO website, but how do you accomplish it?
Google is the biggest Search Engine on the internet. They analyze every website on the web in order to gather information, if you want to be found, Google has to know what your website is about.

In order to increase your SEO use your keywords on your content. When google look at your website, they focus their attention on your headlines, place them there and also include them in your body and make sure your content is showing clear through devices (smartphones, tablets, and desktops).

Use your “alt” tags in all your images and media content. When Google look at your content and found and image or video, the computer can’t know what the picture is about. The program just registers that your page shows an image, this will not increase your SEO. To avoid this, include “alt” tags to your content; these tags are words or phrases that describe your media content. When Google’s computer look at your website with “alt” tags, it reads the description at the tags and registrar what the picture is about. Tags will help Google to know what your content is about and what you are showing on your site.

Keep your site easy to navigate. Place your navigation bar in an easily accessible place, most users will look for your bar at the top or right site of the screen. Make sure your menu is clear and no overloaded.

Optimize your site load speed. More users will close your site if the load speed is more than 3 seconds. You can test your site load speed using the free Google Website Test. After you run a test, if your site is loading slow, you can receive a detailed report with tips on how to increase your speed.

Increasing your SEO is not a one-time task, it takes time but is worth. Look for ways to improve your site and obtain the most you can from your money by having a high SEO website.