Creating my Business Website

Creating my Business Website

Once you have determined what product or service you will offer to your customers, it’s time to start creating your website.

The first thing in building a site is deciding the domain or in other words, the name of the website (mycompany.com, mysite.info, etc). This should be a unique name in the world and reflect what your business is. You can buy the domain name from many different providers at different prices as Godaddy, Wix, BlueHost, etc.

Next step is choosing how you are going to build your website. There are many different ways to built a website, but depending on the time, experience, and needs that you have you may want to choose from one to another.

The easy way is using a Site Builder, also called them Drag & Drop Builders. This consist in an online software where you create your website using a graphic interface, so you don’t need any coding experience at all. You can star your website from an empty window or use a template. You can choose from many different site builders, such as Wix, Weebly, Webs, etc. Some site builders are free and others require a membership that could be from monthly or full year payment. Most site builders providers offer free domains and other bonuses when you buy a full year membership. Even when this is a great option, it is common that site builders don’t allow too much coding changes or personalize.

A medium option is using Content Managment Systems (CMS) such as WordPress or Squarespace. These CMS offers the easy to use of the Drag & Drop builders with the flexibility of an HTML Coding Editor so you can personalize your site using your coding experience.

The longest and harder way is using HTML editors. These editors are typically used by people with coding experience. If you want to create your unique website and build it from the scratch, this is the best option for you. You can use any of the free editors such a  KompoZer, Trellion, or TextWranger; or you can use a paid software like Adobe Dreamweaver. You would be required to code all your HTML, CSS, JavaScripts, etc. in order to have your website built.

The final step is choosing a server where you are going to store your site and make it available to everyone the 24/7 on the internet. These companies are called Hosting. You can find a big number of companies who offer dedicate or share servers to keep your website online. Most of the commons are BlueHost, eHost, iPage, and Hostgator. Even when most of the hosting offer similar plans, you have to take in consideration the total of storage space you will get, how many domains you can storage with the same account, and how bandwidth you will have. If you are running a website where people will upload and watch videos like YouTube, you will need a big storage space and bandwidth.

Before you buy a hosting, make sure that you are not readily covered with hosting in your site builder or domain name providers. In most cases, these providers include hosting with their plans. But if you are not, check that your hosting is compatible with your site builder; you don’t want to buy a hosting and not be able to use it.

Affiliate or Dropshipping Business Model – Which should I pick?

Affiliate or Dropshipping Business Model – Which should I pick?

The Affiliate Business Model and the Dropshipping Model allows starting a new Online Business (OB) without investing a lot of money. These two methods are related to the Merchant model where sales are required to generate revenue, but having the facility of no necessary inventory and shipping, saving time and money. These models are similar between them and having singular pros and cons; but what model is better?

The Affiliate model objective is generating traffic to affiliate websites offering their products. This model generates revenues from the sales placed on the website of the affiliated companies. The affiliate is responsible for charging the product and shipping it to the customer. In the end, the affiliate pays a commission for each successful transaction of any user who has been redirected by the company to the affiliated. A great advantage of this model is as the sale is placed on the affiliate’s website, they are responsible for the customer’s satisfaction, this saves a lot of time and resources.

Although this method offers a lot of advantages in a matter of time and resources, the profits cloud not be the desired at the beginning. Usually, commissions from the affiliate are not the best, in addition to the low traffic for a new website could result in a not very high revenue. Another disadvantage of this model is about one-time customers; since the customers are buying from the affiliate, usually the customer return directly to the affiliate website the next time they want to buy again. Even with these disadvantages, this model, with time and dedication can become a good opportunity.

By the other side, the Drop shipping model offers most of the advantages of the Affiliate model with a bigger profit range. The drop-shipping model consists of finding a wholesaler who will take care of shipping the product to the customers. The company creates a website where the customers as difference of the affiliate model place the order for the product. Then the business owner buys the product from the wholesaler with the customer information at a distributor price, and the wholesaler ships it to the customer. This method offers a better income than the affiliate model because the owner is the one who set the final price instead of the affiliate fixed commission. This model offers a better opportunity to for more and returns customers because the customers are buying the product directly from the company instead of the affiliate or wholesaler.

The disadvantage of this model is the time required to place orders with the wholesaler, maintenance the website, and customer service. Yes, as the customer brought the product from the owner of the business, the responsibility for customer’s satisfaction rest on the owner.

So, what should I pick for my business? That depends on the time, dedication, and resources available. May working for a solely business propitiator the affiliate model sounds easier because once the customer is redirected to the affiliate website, the job has done. The drop shipping method could work better for small business partners where the task can be distributed. Doesn’t matter what model do you choose, the success is found it by hard work and dedication.

Starting an Online Business

Starting an Online Business

Starting a new business is not an easy task, and starting a new online business is not the exception. Exists different facts and tools that a new business owner can use in order to start and have a successful online business.

One of the facts is the importance of having a Business Model. The Business Model is the base plan of how the company is going to run and create profits. Some models are based on marketing, the company obtains its revenue by selling products, even from its own inventory or from other sellers. Others business are based in adverting, these businesses get their profits from ads on its own website and other websites also include redirect users from its own website to other affiliates websites. Other online businesses are founded in providing services with a membership fee, and another based on free content which is supported by user donations.

Another important thing about online business choosing a good product or service, that can be a long task. It is required to have a list of the different options and analyze them according to the business model, demand, and competition.

There are different ways to find ideas for products or services. one can be done by thinking about the current everyday activities in society and find a way to make them easier. Another way is to target a specific target market where the company can work and find the needs, wants, and problem in that area. Ideas can be found by seeing two or more unrelated products or services and combine them in a better product or service.

Online business’ success depends on the Demand & Competition. Today, online business is more popular than any time before, that means that competition for the new business can be high depending on the product. One useful tool to know how the demand and competition for an idea are facing off is using AdWords Keyword Planer from Google Inc. This tool shows the demand as a monthly searching volume for keywords. The competition is how many users or business are using the same keyword on the web.

The Search Engines as Google, Yahoo, and others, find websites using their keywords. The keywords represent the type of product and business. It is important to choose words that are close and relative to the product, especially those words with a high volume of monthly searchings.

Following these first steps, a business will have a bigger opportunity be successful in the market.