Feed My Starving Children (FMSC) is a non-profit organization that helps to children around the world that don’t receive the proper nutrition. This organization uses the donations they receive to buy different kinds of food and use the volunteer’s efforts to package that food. I had had the opportunity to serve a couple of times in this organization and is a great feeling of love and unity.
The FMSC organization no only uses the word to word to spread their message but they use social media also. They use different channels, Facebook, Instagram, Twitter, Flickr, Pinterest, YouTube, and even LinkedIn.
Regardless of which channel FMSC is using, their posts are consistent.
FMSC keeps a simple color scheme mostly based on two different tones of blue. These two color changes or switch to keep contrast and consistency. The dark blue color matches the organization logo. In this ad, the globe is made using the two same colors.
FMSC uses consistency by creating ads for their different channels by adjusting the layout to fulfill the channel requirements. In this example, the same ad is used on Facebook, Twitter, and Instagram. Even when the same image was used on Facebook and Twitter, the ad had to be adjusted for Instagram because of the square image requirement.
Rule of Thirds
Most of the image used by the organization use the rule of thirds by placing the people body or face crossing one of the vertical lines in the composition.
One of the purposes of composition is to share a message by the placing of different elements working together. Feed My Starving Childre Organization publish many photos of people smiling and show not only the joy of serving others but the happiness of the people who are benefited from the organization and the volunteers’ efforts.