Tag: Google Analytics

Improving your Site

Improving your Site

One important thing to do frequently after publishing your site and run your Adwords campaign is improving your website, so your customers can have a better experience and increase your Search Engine Optimization (SEO).

What are the benefits of having a good SEO? Websites with a high SEO are positioning before low SEO websites. When users perform a search engine that contains some of your keywords users will find you before other sites.

Another benefit is low keywords costs. When you own a high SEO site, the rate cost for your keywords will drop down. You will be able to receive more clicks and impressions to your site with the same budget. These two things (better site positioning and low ad costs) will increase your revenue.

Now, you may be interested in owning a high SEO website, but how do you accomplish it?
Google is the biggest Search Engine on the internet. They analyze every website on the web in order to gather information, if you want to be found, Google has to know what your website is about.

In order to increase your SEO use your keywords on your content. When google look at your website, they focus their attention on your headlines, place them there and also include them in your body and make sure your content is showing clear through devices (smartphones, tablets, and desktops).

Use your “alt” tags in all your images and media content. When Google look at your content and found and image or video, the computer can’t know what the picture is about. The program just registers that your page shows an image, this will not increase your SEO. To avoid this, include “alt” tags to your content; these tags are words or phrases that describe your media content. When Google’s computer look at your website with “alt” tags, it reads the description at the tags and registrar what the picture is about. Tags will help Google to know what your content is about and what you are showing on your site.

Keep your site easy to navigate. Place your navigation bar in an easily accessible place, most users will look for your bar at the top or right site of the screen. Make sure your menu is clear and no overloaded.

Optimize your site load speed. More users will close your site if the load speed is more than 3 seconds. You can test your site load speed using the free Google Website Test. After you run a test, if your site is loading slow, you can receive a detailed report with tips on how to increase your speed.

Increasing your SEO is not a one-time task, it takes time but is worth. Look for ways to improve your site and obtain the most you can from your money by having a high SEO website.

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Google Analytics

Google Analytics

You finally start your online business, you started receiving traffic to your website by your Google Adwords campaign, but how you know what is working and what is not? This is what Google Analytics do.

This technology is design to analytics the performance of a website or mobile app. You can identify what pages on your site have a low or poor performance. Google Analytics shows you where your visitors came from (by typing your page, referrers, Google search, etc.), how long they stayed on your page, their behavior (what they do), and their geographic location.

You can link Google Analytics and Adwords to review the quality of your ad campaign and your landing page.

These data could be useful if you know how to interpreted and apply actions to your site. For example, you may receive a lot of visitors from different sources, especially your Google Ad, this is good because means that you are offering a demanded product or service, and/or your ad has been designed properly. But you notice that you are not selling many products or that your visitors don’t stay on your website for more than 20 seconds. This could be that your landing page is not related to your ad title and keywords. When a customer clicks on an ad, what they want is to see exactly what they are looking for. Another thing that could cause this user behavior is your content or design of your website. If users can’t easy read your content or are not organized or accurate, or they have troubles navigating on your site, they shortly will leave you and look for another option. Try to make fill your site with relevant and accurate content and make it look clean and organized. Don’t forget to keep your site easy to use.

Another example could be about your user’s location, this will help you to find if you are reaching to your pre-planed audience. If you are receiving many visitors from outside of your targeting audience, especially if you are using an AdWords campaign, you may want to reduce your location to show your ad. Its does not profit to pay for ad clicks for people in places where you don’t ship or offer your products.

Google use cookies (if these are enabled on the client’s browser) in order to know if your site is receiving new or returned visitors. If most of your visitors are returning users is a good sign that they liked your site and what you are offering. With time, this could save you money, because users will type your site instead of click on an ad where you have to pay.

Start using on your site and take the time to analyze your data and improving your business plan. If you learned how to use Google Analytics on your site, it will be a powerful tool to help you to reach your business goals.