Airbnb is a company who operates online marketing and hospitality services to people who are looking for short-term lodging.
Many users use its website to find the perfect private place to stay. In order to thanks its customers and improve its services, Airbnb created the Airbnb Plus Campaign.
What is Airbnb Plus?
It’s a program to offer high-quality homes, equipped with all the essentials to make the guest experience the best. This program uses a selection of high rated hosts where an Airbnb representative verified in person each place to ensure comfort, consistency, and design.
The company created a series of short videos where each video shows and check a simple service that an Airbnb Plus house offer which goal is to increase the people who sign up or rent a place with them.
Value Principle: Airbnb uses each video to show a feature of the program. These videos remark simple things that can make their stay more comfortable and pleasant. These videos make the user think about previous experiences where they didn’t receive these services and increase the desire in them to have a better experience while travel by using the company Plus service.
Least Resistance: By using short, simple, and clear videos to present a single feature of the program, you can keep the user attention and share the full message of the video.
Zeitgeist Principle: Airbnb uses a diversity of people for their videos, they are different size of groups and races, this makes the audience to feel more connected to the video, it provides a more personalized experience.